The United Kingdom is the world's 3rd largest fitness market
New UK Partner, Cranlea Human Performance, has sold CLMBRs to leading UK health clubs, including David Lloyd Clubs
Cranlea's 50-Year History and Leading In-Market Relationships are expected to significantly strengthen CLMBR's position in the UK
AUSTIN, TX / ACCESS Newswire / March 4, 2025 / Interactive Strength Inc. (Nasdaq:TRNR) ("TRNR" or the "Company"), maker of innovative specialty fitness equipment under the CLMBR and FORME brands, today announced that it has secured exclusive distribution and an initial order for CLMBR in the United Kingdom, the 2nd largest international fitness market and 3rd largest globally including the United States.
Trent Ward, Co-Founder and CEO of TRNR, said: "After Germany, the UK is the most important fitness market in the European region, having grown nearly 10% year-on-year in 2024, with over 10 million gym members. So, we're extremely pleased to lock down an exclusive relationship with an established, leading purveyor of fitness products in that region. Cranlea's been pioneering equipment that improves fitness as well as sports and medical outcomes for decades. It's already familiar with our CLMBR product, having helped place us in top gyms like David Lloyd Clubs. Combined with the exclusive German distribution deal we announced in July, TRNR now has organic reach for CLMBR that includes the UK, Germany and France - a terrific platform for ongoing growth of that brand."
Mr. Ward continued: "We're also excited that going forward we'll have even deeper roots in the German and EU markets thanks to the pending Sportstech deal. It's easy to see how our organic growth will be complementary to the scale driven by our acquisition strategy."
For more commentary, information and details of TRNR's strategy and increased, $50M pro forma revenue guidance, including its Sportstech acquisition, see TRNR's investor deck on the Company's investor website as well as its required filings with the US Securities & Exchange Commission (SEC).
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About Cranlea Human Performance Limited:
Cranlea Human Performance are a family run business established in 1966.
For over 50 years, we have developed relationships with market leading suppliers of Physiological measurement instruments for use within; academia, clinical diagnostics, sports performance and rehabilitation. Alongside this, we represent market leading brands within the fitness industry and continue to grow in this arena.
Our goal is to provide the tools to measure, monitor and improve physiological performance.
About Interactive Strength Inc.:
Interactive Strength Inc. produces innovative specialty fitness equipment and digital fitness services under two main brands: 1) CLMBR and 2) FORME. Interactive Strength Inc. is listed on NASDAQ (symbol:TRNR).
CLMBR is a vertical climbing machine that offers an efficient and effective full-body strength and cardio workout. CLMBR's design is compact and easy to move - making it perfect for commercial or in-home use. With its low impact and ergonomic movement, CLMBR is safe for most ages and levels of ability and can be found at gyms and fitness studios, hotels, and physical therapy facilities, as well as available for consumers at home. www.clmbr.com.
FORME is a digital fitness platform that combines premium smart gyms with live virtual personal training and coaching to deliver an immersive experience and better outcomes for both consumers and trainers. FORME delivers an immersive and dynamic fitness experience through two connected hardware products: 1) The FORME Studio Lift (fitness mirror and cable-based digital resistance) and 2) The FORME Studio (fitness mirror). In addition to the company's connected fitness hardware products, FORME offers expert personal training and health coaching in different formats and price points through Video On-Demand, Custom Training, and Live 1:1 virtual personal training. www.formelife.com.
Forward Looking Statements:
This press release includes certain statements that are "forward-looking statements" for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements do not relate strictly to historical or current facts and reflect management's assumptions, views, plans, objectives and projections about the future. Forward-looking statements generally are accompanied by words such as "believe", "project", "expect", "anticipate", "estimate", "intend", "strategy", "future", "opportunity", "plan", "may", "should", "will", "would", "will be", "will continue", "will likely result" or similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements include, but are not limited to, statements regarding the possibility of future international orders or demand for CLMBRs or the Company generating revenue from sales of CLMBR to its United Kingdom distributor or the Company completing the acquisition of Sportstech or generating growth in Europe. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of the Company. Risks and uncertainties include but are not limited to: demand for our products; competition, including technological advances made by and new products released by our competitors; our ability to accurately forecast consumer demand for our products and adequately maintain our inventory; and our reliance on a limited number of suppliers and distributors for our products. A further list and descriptions of these risks, uncertainties and other factors can be found in filings with the Securities and Exchange Commission. To the extent permitted under applicable law, the Company assumes no obligation to update any forward-looking statements.
Contact Information
John McNamara
IR
john@tradigitalir.com
917-658-2602
SOURCE: Interactive Strength Inc.
View the original press release on ACCESS Newswire