Home

G2 Introduces AI-Led Conversational Reviews and Research with Acquisition of unSurvey

via Business Wire

Voice-based feedback and on-demand AI interviews redefine how buyers share insights and businesses gather intelligence

G2, the world’s largest and most trusted software marketplace, today announced it has acquired AI-first capabilities and talent from unSurvey, a YCombinator-backed, multi-agent AI system that conducts human-like, AI-moderated conversational-based interviews. This addition strengthens G2’s AI capabilities by introducing a transformative approach to review collection and custom research, eliminating the need for cumbersome surveys, forms, and manual research.

“As AI reshapes how people interact with technology, we’re focused on removing friction from the software buying and research experience,” said Godard Abel, co-founder and CEO of G2. “By integrating unSurvey’s conversational AI, we’re making it easier for users to share feedback and participate in research—just by having a natural dialogue. This innovation expands how reviews are collected and insights are captured, helping buyers, sellers, and strategists get the information they need faster and more effectively.”

Reimagining reviews – now with voice, text, and AI-guided dialogue

By embedding unSurvey’s AI-powered capabilities into G2, every product listing—all 180,000+ of them—will support a new kind of review experience: one powered by real dialogue, context, and sentiment. As a result, software buyers and researchers will gain access to richer, more insightful reviews, rooted in real, nuanced conversations to inform their decisions, while companies gain higher-quality customer feedback to inform product development and messaging.

This approach also means that submitting a review will be as easy as any voice-to-text experience, with an AI moderator guiding users along the way. Ultimately, this will allow reviewers to share their reviews however they choose—via text, voice, or video. In turn, this will accelerate G2’s marketplace beyond the 3 million+ verified reviews it currently features and its ‘reviews to revenue’ flywheel for all 3,600+ G2 customers.

“People don’t want to fill out forms—they want to be heard. We built unSurvey to make meaningful conversations scalable, without sounding robotic or scripted,” said Alex David, co-founder and CEO of unSurvey. “Joining G2 allows us to bring this technology to hundreds of thousands of software products and millions of users, providing unparalleled depth to reviews and expanding how they are gathered, understood, and used.”

Transforming how businesses access insights with AI-led research

With unSurvey, G2 is also reimagining how researchers and companies get the answers they need, when they need them, with new AI-led custom market research. Traditional surveys are often limited in depth, biased in structure, and burdensome for respondents. Additionally, accessing bespoke research and benchmark data for an individual organization is lengthy, complicated, and costly.

A leader in AI-led research, unSurvey’s technology replaces traditional feedback methods with structured conversations that feel natural, while also being engineered to uncover deep insight. With this new AI-first custom research approach, organizations can put an AI Agent to work with whatever audiences they want to drive meaningful, in-depth interviews with — collecting the data needed for their desired report.

“Compared to traditional research methods, the speed and depth of insight we can now deliver is game-changing,” added David. “Organizations no longer need to rely on costly, time-consuming market research processes — our AI agents make it possible to gather rich, structured feedback in a fraction of the time.”

Expanding G2’s AI expertise with new leadership and technical experts

The founding team of unSurvey joins G2 to lead the new AI solutions team, working alongside existing Product R&D teams. New leaders joining G2 include:

  • Alex David, co-founder and CEO of unSurvey, is an experienced go-to-market leader with a track record of building successful AI and SaaS businesses. He has joined G2 as General Manager of AI Solutions.
  • Andrej Žukov Gregorič, co-founder and CTO of unSurvey, holds a PhD in Machine Learning, is an Academic Fellow at the Centre for Machine Learning at Royal Holloway, University of London, and led the development of the company’s AI-powered voice interview technology. Andrej is now G2’s AI CTO.
  • Praveen Maloo, co-founder and CPO of unSurvey, has over 15 years of product leadership experience at Microsoft, Amazon, and startups. He led the global product strategy for Microsoft Teams from incubation to over 100 million daily users. Praveen has joined G2 as Senior Director of AI Product Management.
  • Rahul Kavale, lead software engineer at unSurvey, built the fault-tolerant voice-call system with 99.98% uptime. He also engineered the conversational framework, reducing invalid responses by 95%. Rahul now serves as Principal AI Engineer at G2.

Learn how to reimagine reviews with an AI-first review experience

Alex David will be speaking at G2’s quarterly Innovation Event, “Reimagine an AI-First Review Experience,” on June 17th. Register to attend and learn more about unSurvey’s capabilities and other new innovations that will power G2’s AI-first review experience.

About G2

G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.

"This innovation expands how reviews are collected and insights are captured, helping buyers, sellers, and strategists get the information they need faster and more effectively," said Godard Abel, co-founder and CEO of G2.

Contacts