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Monarch Launches to Empower Women’s Health Physicians with a Bold New Model for Independent, Membership-Based Care

via Business Wire

Built by physicians and industry veterans, Monarch helps physicians reclaim autonomy, reduce burnout, and deliver relationship-driven care

Monarch has officially launched to transform the future of women’s healthcare by enabling physicians to establish and operate independent, membership-based practices. Founded by physicians and industry veterans, Monarch's approach supports a sustainable alternative to traditional systems that limit time, access, and quality of care, ensuring doctors retain complete ownership, clinical decision-making authority, and professional autonomy.

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Dr. Suzanne Gilberg is the Chief Clinical Officer of Monarch, where she leads clinical strategy and care model development. A board-certified OB/GYN and nationally recognized expert in menopause and integrative women’s health, she brings decades of clinical experience, physician mentorship, and thought leadership to Monarch’s mission. Dr. Suzanne guides physician training, clinical quality, and care design—ensuring Monarch’s model delivers deeply personalized, evidence-based care across all stages of a woman’s life. She is the author of Menopause Bootcamp and a trusted media voice on midlife health and preventive care.

Dr. Suzanne Gilberg is the Chief Clinical Officer of Monarch, where she leads clinical strategy and care model development. A board-certified OB/GYN and nationally recognized expert in menopause and integrative women’s health, she brings decades of clinical experience, physician mentorship, and thought leadership to Monarch’s mission. Dr. Suzanne guides physician training, clinical quality, and care design—ensuring Monarch’s model delivers deeply personalized, evidence-based care across all stages of a woman’s life. She is the author of Menopause Bootcamp and a trusted media voice on midlife health and preventive care.

Addressing Crisis-Level Burnout and Patient Dissatisfaction

After assembling its first physician cohort, Monarch launches amid growing urgency and demand for a better way to practice medicine. Recent reports show that nearly half of U.S. physicians report experiencing symptoms of burnout, which particularly impacts women’s healthcare where complex care requires longer consultations that current reimbursement models fail to adequately support. Women across the country also face increasing delays, dismissals, misdiagnosis, and fragmented care. These disparities underscore the need for a better healthcare model.

Monarch helps remove the friction and bureaucracy that drives burnout and prevents physicians from delivering the care their patients deserve. By providing comprehensive operational infrastructure, dedicated launch support, and robust practice management tools, Monarch enables physicians to spend significantly more time delivering thoughtful, preventive care that reflects the full complexity of women’s health rather than being overwhelmed by administrative burdens.

“Monarch was built to address a fundamental failure in healthcare: The system is broken, and it’s women who are too often overlooked, underserved, and left behind,” said Anna Lohrfink, Co-Founder and Chief Product Officer of Monarch. “Our mission is simple: Empower great doctors to deliver the care women deserve—personal, proactive, and focused on helping them thrive in every stage of life.”

Built for Physician Independence and Patient-Centered Care

Monarch-affiliated physicians retain full ownership of their practices and complete clinical decision-making power. Monarch minimizes administrative burden—from staffing to billing, marketing, and technology integration—enabling physicians to maintain smaller patient panels, offer extended appointments, provide greater care continuity, and generate more predictable revenue through the membership model.

“Monarch makes it possible to practice medicine the way it was always meant to be practiced—rooted in deep relationships, centered on the full spectrum of health, and driven by clinical excellence,” said Dr. Suzanne Gilberg, Chief Clinical Officer, Monarch. “We’re not opting out of the healthcare system—we’re building what it should have been all along, for both patients and physicians.”

Proven Leadership and Vision

Monarch’s founding team combines deep expertise in healthcare delivery, digital health, and practice operations, supported by distinguished clinical advisors specializing in women’s health, concierge medicine, and healthcare innovation. This helps ensure the platform remains grounded in the real needs of both patients and providers.

"This is about giving physicians their professional identity back," added Lohrfink. "When doctors are free to build meaningful relationships with patients—without the noise of administrative red tape—healthcare finally does what it’s meant to do: help people live healthier, fuller lives."

About Monarch

Monarch is the premier partner for women’s health physicians who want to leave behind a high-volume, insurance-driven care and build independent practices that deliver exceptional, personalized care for women at every stage of life. Monarch provides the operational support, technology, and investment physicians need—without taking away ownership or clinical autonomy. With Monarch’s proven model, physicians reduce patient volume, deliver proactive, personalized care, and build stronger relationships with their patients.

Physicians interested in learning more about Monarch can visit www.monarchmd.com and follow Monarch on LinkedIn.

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