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Thrive Market Named to CNBC Disruptor 50 List

via Business Wire

Mission-driven, membership-based retailer earns back-to-back recognition for innovation and impact

Thrive Market, the online membership that makes healthy living easy, has once again been named to the 2025 CNBC Disruptor 50 list. The annual list celebrates private companies chasing some of the market’s biggest opportunities and bringing innovation and progress to major industries.

Since its founding in 2014, Thrive Market has become a touchstone example of a mission-driven company at scale. In 2024, the mission-driven company generated more than $700M in sales, delivering the highest quality, healthy food and sustainable products at affordable prices.

This marks the second consecutive year Thrive Market has been recognized on the CNBC Disruptor 50 list. In August 2024, the company extended its industry-leading quality standards, restricting more than 1,000 ingredients and continuing to take a stand against GMOs, artificial dyes and sweeteners, hormone-disrupting chemicals and more. Today, members can shop more than 6,000 items across pantry, home, and personal care, including more than 650 exclusive Thrive Market-branded products.

“We’re incredibly proud to be recognized again on CNBC’s Disruptor 50 list after a milestone year—launching our retail media network offering, bringing frozen fulfillment in-house, and scaling our AI-assisted shopping experience—all in service of making healthy and sustainable living easier and more accessible for everyone,” said Nick Green, Thrive Market Co-Founder and CEO.

In the year ahead, Thrive Market will continue to feed the engine of member value with deeper investments in AI-powered features like recurring orders and personalized cart building, while reinforcing its position as the go-to destination for innovative, health-forward products—advancing its mission to make healthy and sustainable living easy and accessible for everyone.

For more information about Thrive Market, please visit ThriveMarket.com, and for the complete list of 2025 CNBC Disruptor 50 companies, visit cnbc.com/disruptors.

About Thrive Market

Thrive Market, Inc. was founded in 2014 with a mission to make healthy and sustainable living easy and accessible for everyone. As an online, membership-based market (with more than 1.6M members), Thrive Market delivers the highest quality, healthy, and sustainable products at member-only prices. At the same time, every annual membership sponsors a free membership for a student, teacher, veteran, nurse, first responder, or a family in need. Thrive Market carries a hyper-curated catalog of organic and non-GMO products and offers 90+ filters and values, allowing you to shop by diet and lifestyle.

The brand’s social impact arm, Thrive Gives, has raised more than $18M since its inception to fund food access and environmental sustainability causes. Thrive Market has been carbon neutral since 2014; in 2020, it became the largest online grocer in the U.S. to be a Certified B Corporation; and in 2023, it converted to a Public Benefit Corporation. In 2024, it became the first online-only retailer to accept SNAP EBT. Thrive Market is committed to becoming the world’s first climate-positive grocer. Visit ThriveMarket.com or follow @ThriveMarket to learn more.

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