The 2024 Mobile Application Report by 360Sosyal highlights a surge in global app usage, with social media leading growth. Downloads rose 18%, the market reached $500 billion, and Turkey saw a 25% rise in mobile app investments, reflecting rapid digital transformation worldwide.
-- The mobile application industry has witnessed unprecedented growth in 2024, with social media platforms driving the sector forward. According to the 2024 Mobile Application Report published by 360Sosyal, global mobile app downloads increased by 18% compared to the previous year, while the average daily screen time spent on mobile apps reached 4.2 hours worldwide. In Turkey, mobile application usage surpassed the global average, reaching 5.1 hours per user per day.
The Expanding Mobile Application Economy
The mobile application market reached an all-time high in 2024, surpassing $500 billion in global market value. The Google Play Store and Apple App Store saw a combined 220 billion downloads, with strong performance across gaming, e-commerce, finance, and healthcare applications. However, the most significant surge came from social media and content creation apps, highlighting the continued dominance of digital connectivity.
Regionally, per capita mobile spending stood at $62 in North America, $48 in Europe, and $22 in the Asia-Pacific region. In Turkey, mobile spending increased to $15 per person, with local investment in mobile applications rising by 25% year-on-year.
Turkey’s Mobile App Usage Trends in 2024
Mobile applications now account for 78% of total internet activity in Turkey. Key findings from the 360Sosyal report indicate:
· Social media applications saw a 37% increase in downloads, making them the fastest-growing category.
· Fintech applications grew by 29%, as users prioritized digital banking and payment solutions.
· Mobile gaming apps expanded by 22%, driven by rising engagement in in-game purchases.
· E-commerce and marketplace applications saw 19% growth, reflecting a shift toward mobile-based shopping.
· Healthcare applications rose by 14%, spurred by demand for digital health services.
Security concerns also shaped user behavior, particularly in finance and e-commerce applications, where investments in AI-driven security systems resulted in a 34% increase in user adoption.
The Role of 5G and Emerging Technologies
The widespread adoption of 5G technology has transformed the mobile application landscape, improving connectivity and app performance. 360Sosyal’s report highlights that:
· 47% of mobile users on 5G networks reported improved app speeds and efficiency.
· Augmented Reality (AR) and Virtual Reality (VR) applications saw a 26% increase in demand.
· Turkey’s 5G-supported device count surpassed 10 million, boosting mobile app engagement across sectors.
Mobile Finance and Digital Payments Surge
Globally, the use of mobile financial applications grew by 32% in 2024, while in Turkey, the adoption rate increased by 41%. The fintech sector experienced a major transformation, with key highlights including:
· Mobile wallet usage reached 58%, signaling a shift toward digital transactions.
· Crypto wallet and digital asset management applications saw 63% growth.
· Instant payment systems in Turkey processed transactions exceeding
The Mobile Gaming Boom
The mobile gaming industry reached a record-breaking $140 billion in revenue, fueled by in-app purchases, advertisements, and subscription-based models. In Turkey, the sector surpassed $2 billion, with local game developers securing 6% of the global market share.
Mobile Shopping Dominates E-Commerce
Mobile commerce has become the preferred method for online shopping in Turkey, accounting for 72% of all e-commerce transactions. Key factors driving mobile shopping include:
· Convenience and speed (58%)
· Exclusive mobile discounts (24%)
· Secure payment systems (18%)
Turkey’s mobile e-commerce market grew by 38% year-on-year, reaching 300 billion TL in total revenue. The most popular mobile shopping categories included fashion, electronics, home decor, and grocery items.
Rising Security and Privacy Concerns
User privacy and data security remain top priorities for app developers. The report indicates that 74% of mobile users in Turkey express concerns over how their data is used. Key security insights include:
· 31% growth in app downloads for applications complying with GDPR and KVKK (Turkey’s data protection regulations).
· 88% adoption of multi-factor authentication (MFA) in financial applications, strengthening cybersecurity.
Future Outlook: Mobile App Industry in 2025
As digital transformation accelerates, 360Sosyal predicts mobile app spending will reach $600 billion globally in 2025. The report forecasts:
· Turkey’s mobile internet user base will rise to 90% of the population.
· AI-powered mobile assistants will see adoption rates climb to 50%.
· Social media engagement will continue to lead mobile app usage, shaping the digital economy.
With mobile applications at the center of global digitalization, the app economy will remain a key driver of innovation, consumer engagement, and economic growth in the coming years.
About 360Sosyal
360Sosyal is a Turkey-based digital analytics platform providing data-driven insights into mobile applications, user trends, and industry performance. By analyzing key developments in the app economy, 360Sosyal supports businesses, developers, and investors in navigating the evolving digital landscape.
For more information, visit: https://360sosyal.com/
About the company: 360Sosyal is a Turkey-based digital analytics platform providing data-driven insights into mobile applications, user trends, and industry performance.
Contact Info:
Name: Özgür Eyüp Çiğdem
Email: Send Email
Organization: 360Sosyal
Website: https://360sosyal.com/
Release ID: 89154375
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