Marking 22 years of success, Jeff Menashe has introduced a newly redesigned website for Demeter Advisory.
(PRUnderground) March 3rd, 2025
Jeff Menashe, Founder & CEO of Demeter Advisory Group (Demeter Advisory), has announced the launch of the firm’s new website celebrating its 22nd anniversary as the nation’s leading investment bank for Wine & Spirits companies.
“Demeter Advisory advises founders and brands working towards nothing short of transforming the Beverage industry,” says Jeff Menashe. “The industry’s need for transformational change is at an all-time high. We believe brand founders with no Beverage experience will play an essential role by bringing new perspectives on how to build brand equity and drive consumer engagement that breaks free from the traditional constraints of the 3-tier system. We are identifying the best of these new entrepreneurs so together we build the industry’s healthiest and fastest-growing brands for others to emulate as rising tides lift all boats. This is the perfect time to refresh our online presence as our perspective and approach resonate exceptionally well with the industry’s next wave of entrepreneurs.”
Demeter Advisory was founded in 2003 to provide Wine, Spirits, and No/Low companies with a strategic partner for building brand equity and leading M&A transactions. The firm’s unparalleled track record advising the industry’s trailblazers such as The Wonderful Company, Ole Smoky, The Prisoner, Skinnygirl Cocktails, and High West Whiskey among dozens of others is attributed by Jeff Menashe to the strength of its corporate development insights.
Menashe added, “Traditionally, people think investment banker and assume everything flows from the transaction itself. Hire a banker and they fit the brand story into a transaction process within 60 to 90 days of being retained. We have never had any interest in working that way. For us, everything flows from each brand’s model for building equity. That is why we like to advise leadership teams years before a transaction.”
Demeter Advisory’s new website includes the Business of Wine Video Series created and funded by Menashe for the Wine Business Institute (WBI) in the School of Business and Economics at Sonoma State University.
“We look forward to expanding upon these 13 films on transformational leaders in the American Wine Industry with the stories of the next wave of entrepreneurs we help build great brands,” says David Scheid, Managing Director of Demeter Advisory.
Jeff Menashe, Founder & CEO of Demeter Advisory, has more than 30 years of M&A and corporate development experience in the Beverage industry, Wine, Spirits, and No/Low Beverages. In total, Jeff has advised on transactions exceeding $4 billion.
For more information about Jeff Menashe and Demeter Advisory, explore the new website at https://www.demeteradvisorygroup.com/.
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Original Press Release.