Articles from Aetrex, Inc.
Aetrex, Inc. (“Aetrex”), today, reached a major milestone for its FitAI™ technology, surpassing 2 million recommendations for shoppers across more than 500 retail locations. Now enrolled by over 100 global retailers—including industry leaders like ASICS, PUMA, DSW and Fit2Run, The Runner's Superstore, among others—FitAI™ uses proprietary 3D foot scanning and AI software to bridge the gap between 3D foot shape and shoe internal geometry. By matching unique 3D foot data with 3D shoe scans by brand and style, Aetrex delivers unparalleled fit accuracy both in-store and online.
By Aetrex, Inc. · Via Business Wire · March 17, 2026
Aetrex, Inc. (“Aetrex”), a global market leader in foot scanning technology, orthotics and comfort footwear, today announced the expansion of its leading kids’ shoe fitting platform with the launch of Tootsie Augmented Reality (AR) and Aetrex Kids Orthotics.
By Aetrex, Inc. · Via Business Wire · September 16, 2025
Aetrex, Inc., a global leader in foot scanning technology and data-driven orthotics and footwear, today announced the launch of the Zoe Pro 3D foot scanner—a technology advancement designed to make premium foot scanning affordable and accessible to retailers of all sizes. Launching this August, Zoe Pro combines 3D foot measurements, underfoot pressure analysis, and AI-driven product recommendations in a compact, intuitive system. Built for modern retail, it allows stores to deliver accurate, personalized fit experiences with minimal training or staff involvement.
By Aetrex, Inc. · Via Business Wire · August 5, 2025

Aetrex, Inc. (“Aetrex”), a global market leader in foot scanning technology and data-driven orthotics and comfort footwear, today announced plans to showcase its Fall/Winter 2024 line at Atlanta Shoe Market, February 17-19. The collection features three new slip-on styles built off the construction of the 2023 bestseller, the Brianna ballet flat, which is expected to double in sales growth in 2024. Additionally, the brand will debut a new, lightweight lug-sole construction, adding classic, versatile silhouettes such as a loafer and Chelsea boot to the catalog without sacrificing style for premium comfort.
By Aetrex, Inc. · Via Business Wire · February 8, 2024

Aetrex, Inc., a global market leader in foot scanning technology and data-driven orthotics and comfort footwear, today announced its partnership with custom ski boot manufacturer DaleBoot. Leveraging Aetrex’s Albert 2 Pro foot scanning technology, DaleBoot will transition from manually measuring customer’s feet to using automated 3D foot scan data to design custom ski boots, improving fit accuracy and customer satisfaction and reducing refitting rates during a compact winter retail season.
By Aetrex, Inc. · Via Business Wire · December 12, 2023

Aetrex, Inc. (“Aetrex”), a global market leader in foot scanning technology and data-driven orthotics and comfort footwear, today announced FitStarter, a personalized footwear recommendation platform designed to help retailers improve their shoe fitting service for shoppers, reduce returns and increase customer satisfaction. Developed in partnership with the premier shoe fit testing company Heeluxe, FitStarter is an accurate, turnkey starting point to Aetrex’s AI-powered shoe match-making platform, FitGenius. Retailers can easily add FitStarter to their existing Albert 3D foot scanner (Albert 2 Pro or Albert 3DFit) software.
By Aetrex, Inc. · Via Business Wire · November 28, 2023

Aetrex, Inc., a global market leader in foot scanning technology and data-driven orthotics and comfort footwear, today announced the launch of a new analysis segment on Foot.com called the Development Lab, providing users the ability to pull accurate, detailed measurements of any aspect of a 3D foot scan. Foot.com is a subscription-based, data-rich platform that aggregates millions of global 3D foot scans collected from Aetrex’s Albert 2 Pro and Albert 3DFit foot scanners, helping footwear designers and developers create better fitting and functioning shoes.
By Aetrex, Inc. · Via Business Wire · October 3, 2023

Aetrex, Inc. (“Aetrex”), a global market leader in foot scanning technology and data-driven orthotics and comfort footwear, today announced plans to showcase its Spring/Summer 2024 collection at this year’s Atlanta Shoe Market, August 12-14. Aetrex will debut new footwear constructions that expand on consumer favorite core, spring styles, which have contributed to the brand’s footwear category growth of 23% increase year-over-year, following last year’s 50% sales increase. Styles include the Jillian sandal, the company’s top seller with an 8-year tenure, and Sydney wedge, which increased in sales volume this year by 35%.
By Aetrex, Inc. · Via Business Wire · August 1, 2023

Aetrex, Inc., a global market leader in foot scanning technology, today announced a partnership with Pensole Lewis College School of Business & Design (PLC), the preeminent footwear design school in the world, to further the school’s mission to help diverse, budding designers break into the world of product creation and improve the industry for the next generation.
By Aetrex, Inc. · Via Business Wire · March 15, 2023

Aetrex, Inc. (“Aetrex”), a global market leader in foot scanning technology, orthotics and comfort & wellness footwear, today announced plans to showcase its new Fall/Winter 2023 collection at this year’s Atlanta Shoe Market, Feb. 18-20. Building off a year of significant sales growth, Aetrex will present new footwear constructions based on global data and learnings from its 3D foot scanning technology. The collection features an assortment of dress, classic and retro-inspired footwear, as well as on-trend color expansions and fan-favorite athleisure and cozy styles.
By Aetrex, Inc. · Via Business Wire · February 7, 2023

Named a CES 2023 Innovation Award Honoree for the second year in a row, Aetrex Inc., a global market leader in foot scanning technology and orthotics will debut the honorable mention technology, the Albert 3DFit and Foot.com Data Portal, at this year’s show from January 5-8 in Las Vegas.
By Aetrex, Inc. · Via Business Wire · December 13, 2022

Aetrex, Inc. (“Aetrex”), the global market leader in foot scanning technology, orthotics and comfort & wellness footwear, today announced the implementation of its Albert 2 Pro 3D foot scanning technology in the Denver Fire Department (DFD). The foot scanning system is a key component of its firefighters’ wellness and fitness program, developed in February 2021 to provide firefighters with a holistic approach to performance health. In addition to scanning feet, the program includes fitness and medical exams, movement and asymmetry analysis, aerobic capacity measurement, and other physical and mental health evaluations.
By Aetrex, Inc. · Via Business Wire · November 15, 2022

Aetrex, Inc. (“Aetrex”), the global market leader in foot scanning technology, orthotics and comfort & wellness footwear, today announced the U.S. Army Combat Capabilities Development Command Soldier Center’s (DEVCOM SC) rental of the brand’s Albert 2 Pro 3D foot scanner for use in their investigation of the need for – and potential impact of – combat and safety footwear designed for women, specifically. This is a cross-service effort between DEVCOM SC, the Navy Exchange Service Command’s Navy Clothing and Textile Research Facility (NCTRF) and Life Cycle Management Center (AFLCMC) to make design and fit improvements for combat and safety footwear for U.S. female Warfighters. After the rental period was over, NCTRF purchased an Albert 2 Pro 3D scanner and used it for the last test location.
By Aetrex, Inc. · Via Business Wire · October 5, 2022

Aetrex, Inc. (“Aetrex”), the global leader in foot scanning technology, orthotics and comfort and wellness footwear, today announces the launch of their Foot.com Data Portal, a dedicated platform to help shoe manufacturers around the world create better fitting footwear. Users can view and extract global 3D foot data broken down by gender, foot size, country and more. The launch of the portal marks a major step forward in the advancement of footwear development technology by taking the guesswork out of the equation.
By Aetrex, Inc. · Via Business Wire · September 13, 2022

Aetrex, Inc. (“Aetrex”), the global market leader in foot scanning technology, orthotics and comfort & wellness footwear, today announced its Albert 2 Pro foot scanning technology is being used in performance labs of notable brand partners, including BOA Technology Inc., makers of the BOA® Fit System, to enhance the performance of their fit systems and footwear of global leading brand partners.
By Aetrex, Inc. · Via Business Wire · August 16, 2022

Aetrex, Inc. (“Aetrex”) – the global market leader in foot scanning technology, orthotics and comfort & wellness footwear – today announced the increased momentum of its Albert 2 Pro in the first quarter of 2022, with more than 220 scanner orders placed by run specialty and outdoor specialty retailers across the U.S. Notable retailers include Fit2Run, Big Peach Running Co., Scheels, Danner, The North Face, Marathon Sports and Sun & Ski Sports. Aetrex will be showcasing the Albert 2 Pro at Outdoor Retailer Summer 2022, along with its latest foot scanning model, Albert 3DFit, at booth #47090-UL.
By Aetrex, Inc. · Via Business Wire · June 7, 2022

Aetrex, Inc. (“Aetrex”), the global market leader in foot scanning technology, orthotics and comfort & wellness footwear, today announced its plans to showcase its new Fall/Winter 2022 collection at this year’s Atlanta Shoe Market, Feb. 19-21. In addition to successful year-round casual and athleisure styles, Aetrex will be showcasing its comfort-driven, fashion-forward dress styles, such as the Corey and Finley heeled clogs. Unique to all Aetrex shoes, these styles feature the company’s proprietary arch support for proper alignment plus additional healthy ingredients for all-day comfort.
By Aetrex, Inc. · Via Business Wire · February 15, 2022

An Outdoor Retailer 2022 Innovation Awards finalist, Aetrex, Inc. (“Aetrex”), the global market leader in foot scanning technology, orthotics and comfort and wellness footwear, will showcase its state-of-the-art Albert 2 Pro foot scanning technology from January 26-28 at Outdoor Retailer Snow Show in Denver.
By Aetrex, Inc. · Via Business Wire · January 11, 2022