Articles from Basis Technologies

Unify by Basis Empowers Advertisers with Media Buying and Audience Targeting Transparency and Gives Flexibility on Who Activates Media for Them

SmartBid Feature on Basis Ad Automation Platform Boosted Campaign and Team Effectiveness for Basis Agency Customer Hart

Comscore’s ad measurement technology enhances campaigns activated through the Basis advertising automation platform

Agencies Reveal Sentiments and Outlook About Business and Technology in Basis Technologies Survey

Basis Reduces Advertising Complexity by Opening Channels with Walled Gardens; Automates Performance Measurement of Pinterest Campaigns Alongside Every Major Form of Ad Buying

Basis DSP is The First to Use Dynamic Exclusion List of Made-for-Advertising Sites from Jounce’s Daily Data; Allows Publishers to Be Unblocked if They Change MFA Behavior

LG Ad Solutions’ proprietary ACR data and Basis’ software platform provide turnkey solution for political advertisers to activate on 35 million US LG Smart TVs

80% of All Consumers Say Time With People Is Best Gift; Survey from Basis Technologies Forecasts Holiday Shopping Trends

The two companies are teaming up to drive greater programmatic guaranteed access to premium CTV for agencies and brands

Marketers Gain Holistic Campaign View by Having TikTok Ad Delivery Data Alongside Other Channels; Integration Provides Campaign Management Intelligence for Programmatic, Direct, Search and Social

BasisConnect+ Enables Highly Targeted Campaigns that Don’t Sacrifice Performance or Consumer Privacy; Combines First-Party Data Activation, Audience Optimization and Cookieless Media

Feature is Powered by LiveRamp and Helps Overcome Signal Loss for Advertisers; Automated in Basis Software to Activate Marketer First-Party Data in Minutes

Basis Technologies, an SAP change and test automation software provider, today announced a strategic partnership with Tech Mahindra, a leading provider of digital transformation, consulting and business re-engineering services and solutions, to accelerate delivery of smart utility solutions across Europe and US. The partnership will enable energy and utility businesses to achieve significant operational savings and improved billing accuracy through BDEx, a best-of-breed SAP platform that integrates intelligent billing and revenue management software.

Polling from Basis Technologies Reveals Political Marketer Opinions About Digital Media

Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton Digital, Tubi, Xandr, Beachfront, Connatix, Equativ, and Other Suppliers