Articles from Baskin-Robbins

Baskin-Robbins® is coming to the rescue of parents everywhere with a new limited-time offer designed for the busiest—and possibly most chaotic—weeks of summer break. Introducing the Parent Pass: a scoop-sized sigh of relief for moms and dads who find themselves in survival mode when school’s out and camp hasn’t quite started yet.

Starting June 1, Baskin-Robbins® and Trolli®* are turning up the flavor with a new, limited-time, candy-inspired lineup that’s bold, nostalgic and seriously delicious. Summer break was all about the side quests – think sneaking Trolli Sour Brite Crawlers into the movies, racing bikes with your besties, finally saying two words to your crush. You knew how to live it up back then, and now you can again—thanks to some sweet and sour friends crawling into Baskin-Robbins® to help you re-live those epic days.

With spring in full bloom, Baskin-Robbins® is scooping up something extra special to celebrate. Starting May 1, guests can dive into a berrylicious lineup of new and returning favorites: the Flavor of the Month, Strawberry Tres Leches; the tropical Lava Colada beverage; and the Perfect Peony and Strawberries ‘n Cream Cakes—just in time for Mother’s Day.

Starting today, Baskin-Robbins® is toasting to spring with a vibrant new Flavor of the Month that delivers all the refreshing flavors of a paloma—with none of the tequila. Introducing Paloma Paradise*, a grapefruit-forward, citrusy delight featuring paloma flavored ice cream and sorbet with mild chili pepper lime swirls for a subtle kick. Inspired by the trendy cocktail, this refreshing scoop is all about bold, tropical vibes and is perfect for those looking for a sweet taste of paradise.

It’s the most delicious invite this holiday season! Starting Nov. 1 for a limited time, Baskin-Robbins® is turning a hosting favorite into an unexpected dessert with an all-new Flavor of the Month, Brie My Guest, and welcoming back the fan-favorite Turkey Cake.

As temperatures soar and summer reaches its peak, nothing is worse than watching your beloved ice cream melt away as you hope to cool down from the heat. Baskin-Robbins®, the renowned ice cream brand, wants to make sure ice cream lovers stay cool and satisfied. That is why on Wednesday, Aug. 14, 2024, the brand is rolling out "Melt Insurance," a one-day promotion designed to turn the heat into a sweet treat.

As National Ice Cream Day approaches, Baskin-Robbins®, the world's largest chain of ice cream specialty shops, is excited to announce a partnership with cult designer Susan Alexandra. This collaboration celebrates the joy of ice cream and the artistry of charm jewelry, offering consumers a delectable accessory to cherish.

After a tidal wave of requests from Beach Day™ Baddies everywhere, Baskin-Robbins® is bringing back a fan-favorite flavor for a limited time. Starting July 1, the highly requested Beach Day™ ice cream returns to shops nationwide, available as the Flavor of the Month, as well as a new Beach Day™ Shake, Beach Day™ Sundae and Pre-Packed Quart. To celebrate the occasion, Baskin-Robbins is partnering with brand fan and model, Hunter McGrady.

Step into a whirl’d of imagination with Baskin-Robbins®’ exclusive menu lineup inspired by Paramount Pictures’ new film, IF, only in theatres starting May 17. Available for a limited time, treat your imagination to a delicious menu that invites ice cream lovers of all ages to sprinkle a little wonder into their everyday.

There’s a new way to get your faves faster. Baskin-Robbins® guests nationwide can now order flavorful ice cream scoops, cool beverages and yummy sundaes for pick up ahead of time with the new updates to the BR App.

Starting Feb. 1, it’s love at first bite as Baskin-Robbins® brings back its heartthrob Flavor of the Month, Love Potion #31®, and irresistibly delicious Crazy for You Cake just in time for Valentine’s Day.

Bring the expected home in an unexpected way this Thanksgiving. Starting Nov. 1, Baskin-Robbins® is bringing together everything you love about your favorite sides in its new Flavor of the Month, Turkey Day Fixin’s. Perfectly paired with the return of the showstopping Turkey Cake, these limited-time offerings are sure to make you the talk of the table.

This August, sprinkle good vibes on every celebration with Baskin-Robbins®’ new Confetti Crazy Cake, featuring the new Confetti Cake Layer, which can be added to any custom ice cream cake online or in-shop. The ultra-colorful ice cream cake and layer are also accompanied by the launch of the iconic ice cream brand’s new Flavor of the Month, Game Night, which is a total game-changer.

Ice cream lovers, rejoice! Starting July 1, Baskin-Robbins® is giving guests two new reasons to visit stores with the launch of the new OREO*® MEGA STUF™ Cone and Cappuccino Blast®. To celebrate these crème de la crème treats, the brand is hosting a summer soiree in New York City hosted by reality TV star and Baskin-Robbins super fan, Rachael Kirkconnell.

Baskin-Robbins® has whipped up a batch made in heaven with their all-new Flavor of the Month, Cookie Monster Ice Cream. The limited-edition scoop is available starting June 1 and pairs perfectly with the return of two fan-favorite Father’s Day Cakes, the OREO® Ice Cream Cookies & Scoops Cake and The Cold One Cake.

Baskin-Robbins® is putting a twist on a classic for its new Flavor of the Month, PB ‘n J Ice Cream. The limited-time flavor is available starting April 1, along with new non-dairy* smoothies, including Mixed Berry, Strawberry and Mango flavors. Baskin-Robbins is also celebrating the season with the debut of the new and customizable Turn the Tassel Cake to help commemorate the special graduate in your life.

Baskin-Robbins® is entering the race for the best fried chick’n with a deliciously deconstructed brunch classic for its new Flavor of the Month, Chick’n & Waffles. The new flavor is available starting March 1, followed by the brand’s first-ever Bottomless Brunch hosted in New York City on March 7. To help you spring into Easter, Baskin-Robbins will also be debuting a new Get Egg-cited Cake on March 26.

This February, Baskin-Robbins® invites you to celebrate the season with your one true love – ice cream! Starting Feb. 1, the iconic ice cream brand is bringing back a fan-favorite Flavor of the Month worth melting for, Love Potion #31®, along with a sweet new surprise, the Crazy for You Cake.

Got all the lights untangled? Finally went ice skating? Whatever the reason, celebrate your winter wins with holiday treats from Baskin-Robbins®. Starting Dec. 1, the brand is celebrating the season with the return of a holiday favorite, Peppermint, as the December Flavor of the Month, and bringing back the fan-favorite Brrr the Snowman Cake. In addition to these winter classics, Baskin-Robbins is introducing a brand-new Peppermint Cocoa Shake.

You might have the scariest costume, but do you have what it takes to try the haunting new Flavor of the Month at Baskin-Robbins? Starting Oct. 1, the iconic ice cream brand is turning up the heat with its spiciest flavor yet, Spicy ‘n Spooky, and celebrating the spirit of the season with the new Trixie the Ghost Cake.

This August, Baskin-Robbins is launching two new ways to “Seize the Yay” during the final days of summer and beyond. Debuting August 1, Cold Brew is being added to the beverage menu for the first time with the OREO® ‘n Cold Brew Blast* – a new take on Baskin-Robbins’ beloved Cappuccino Blast®. Alongside this sweet new sip, Baskin-Robbins is continuing to innovate new flavors with the launch of Frosted Strawberry Toaster Treat, a Flavor of the Month designed to capture the nostalgia of back-to-school sweetness.

Found the best spot at the beach? Finally planned that cross-country road trip? Celebrate wins big and small this July with Baskin-Robbins’ newest ice cream flavor innovation, OREO® S’mores – launching just in time for National Ice Cream Day.

Got the job? Made the team? Finally finished that big art project? Any reason is the perfect reason to celebrate and “Seize the Yay” with Tiger Milk Bubble Tea at Baskin-Robbins – a sweet new addition to the menu inspired by Asian milk teas enjoyed around the world – now with an ice cream spin.

Made your bed? That’s a reason to celebrate. Put on pants with actual buttons? There’s another! Legendary ice cream brand, Baskin-Robbins is celebrating the happiness ice cream brings to every moment with a refresh of the iconic brand’s logo, packaging, employee uniforms and tagline encouraging customers to “Seize the Yay” – appreciating every moment, no matter how big or small.

If ice cream is your love language, look no further than Baskin-Robbins® this Valentine’s Day. The iconic ice cream brand is introducing a captivating new Flavor of the Month, Secret Admirer™, as well as bringing back its fan-favorite, Box of Chocolates Cake.