Articles from Beats by Dr. Dre

The Swoosh Meets the ‘b’: Beats and Nike Unveil Historic First-Ever Collaboration for Powerbeats Pro 2
Today, Beats and Nike announced the first hardware collaboration in their shared history: Powerbeats Pro 2 – Nike Special Edition. In a landmark design shift, Beats has—for the first time—shared its iconic earbud real estate with a partner, featuring the Nike Swoosh on the right bud and the signature Beats “b” on the left.
By Beats by Dr. Dre · Via Business Wire · March 17, 2026
Beats iPhone Cases are now available for iPhone 17e
Beats today announced the addition of the Beats iPhone 17e Case with MagSafe in Bedrock Blue and Lime Stone to its existing line of iPhone cases. Designed for the new iPhone 17e, customers can order the two popular colors starting today on apple.com for $45.
By Beats by Dr. Dre · Via Business Wire · March 2, 2026
Beats introduces Powerbeats Pro 2 and brings Heart Rate Monitoring for workouts to its bestselling fitness earphones1
Beats today announces Powerbeats Pro 2, its most advanced product ever, built for ultimate athletic performance with powerful, immersive sound and Heart Rate Monitoring for workouts.2 Boasting a redesigned earhook and significant upgrades to sound, battery life, and call performance, Powerbeats Pro 2 also welcomes the addition of Active Noise Cancellation (ANC), Transparency mode, Adaptive EQ, and wireless charging.3
By Beats by Dr. Dre · Via Business Wire · February 11, 2025
Beats introduces new line of cases with MagSafe and Camera Control support for the iPhone 16 lineup
Beats today announced a new line of iPhone cases with support for MagSafe and Camera Control. Lined with soft microfiber material and bold interior accent colors, the Beats case for the iPhone 16 lineup is available to order starting today in four sophisticated colors, Midnight Black, Summit Stone, Riptide Blue and Sunset Purple, for $49 (U.S.) from apple.com.
By Beats by Dr. Dre · Via Business Wire · September 9, 2024
Shohei Ohtani Becomes New Beats Brand Ambassador
Beats by Dr. Dre (Beats) announced today that it has appointed Major League Baseball and Los Angeles Dodgers superstar Shohei Ohtani as an official brand ambassador. With the appointment, Ohtani is set to appear in Beats marketing campaigns that spotlight the brand’s dynamic product lineup.
By Beats by Dr. Dre · Via Business Wire · September 4, 2024
Introducing Beats Solo Buds: Looks Tiny, Sounds Huge
Beats today announced the expansion of its bestselling product family with the all-new Beats Solo Buds true wireless earphones and the next generation of its most popular headphones, Beats Solo 4.
By Beats by Dr. Dre · Via Business Wire · April 30, 2024
Introducing Beats Studio Buds: Booming Sound in a Tiny Package
Beats today announces Beats Studio Buds, powerful true wireless earbuds that deliver a high-quality audio experience in a sleek, lightweight and comfortable design. Sweat- and water-resistant earbuds with an IPX4 rating1 and up to 24 hours of battery life,2 Studio Buds brings quality Active Noise Cancellation, Transparency and for the first time ever, convenient one-touch pairing to both iOS and Android users.
By Beats by Dr. Dre · Via Business Wire · June 14, 2021