Fundraising Effectiveness Project Data for Q4 2024 highlights the growing role of high-dollar donors in driving fundraising performance across the sectorNEW YORK, April 25, 2025 (GLOBE NEWSWIRE) -- Q4 2024 fundraising data from the Fundraising Effectiveness Project (FEP) released today shows an increase of 3.5% in dollars raised compared to 2023 levels. However, despite the increase in total dollars, it is estimated that the number of donors and the rates at which donors are retained have declined by 4.5% and 2.6%, respectively, compared to the previous year. While the increase in total dollars donated is cause for celebration, this growth masks significant declines in donor participation, particularly among smaller donors (gifts under $100), who saw a decline of 8.8%, while also making up 50.8% of total donors. These trends underscore the challenges facing nonprofits, particularly the need to re-engage smaller donors and improve retention across all donor segments.
Millions Unite in Global Generosity: Record-Breaking GivingTuesday Highlights the Power of Collective GivingTens of millions contributed critical support for communities and causes in just one day, as GivingTuesday marks more than $18.5 billion in giving in the US since launch in 2012
