Liven Challenges Toxic Cheerfulness This Holiday Season, Calling Attention to Emotional Overload
The holiday season is often framed as a time of joy and celebration. Yet for many, it brings emotional overload, increased pressure, and the expectation to appear cheerful. This winter, Liven, the company behind a self-discovery app, is challenging the cultural norm of toxic cheerfulness by encouraging honest conversations about stress, expectations, and the importance of self-reflection through its campaign.
