Articles from Muck Rack

AI Adoption Rises as Facebook Becomes Most Valuable Platform

New capability combines distribution, outreach and reporting in one platform

Workload Pressure and Lack of Support are Key Issues

PR professionals can now analyze social and earned media together in one seamless AI-powered platform to inform strategy

Usage among PR pros nearly tripled since March 2023

Concierge-led services combined with world class data, AI-powered tooling will deliver unmatched solutions for customers

Fourth Annual State of Measurement in PR survey examines challenge of accurately proving value of earned media

New subscription plans for brands and agencies offer maximum flexibility

Nearly 100% of work-life balance participants have trouble switching off after work

Muck Rack customers will gain access to deeper insights into how their brand is perceived on social media

Muck Rack, the company that enables organizations to build trust, tell their stories, and demonstrate the unique value of earned media through its public relations management platform, was named to the Inc. 5000 for the third year in a row. The annual list of fastest-growing private companies in America highlights organizations that are driving rapid revenue growth, even amidst ongoing economic disruption.

The vast majority of PR professionals feel that leadership understands their work at least somewhat well, with more than half of those at agencies feeling very valued by leadership, compared to only 22% of those at brands, according to new survey results from Muck Rack’s sixth annual State of PR report.

Muck Rack, the company that enables organizations to build trust, tell their stories and demonstrate the unique value of earned media through its public relations management platform, and Help Every Reporter Out (HERO), the platform founded by Peter Shankman that makes it easy for journalists and sources to connect, announced today that they have partnered to help journalists and PR professionals tell their stories.

Muck Rack, the company that enables organizations to build trust, tell their stories and demonstrate the unique value of earned media through its public relations management platform, and Ragan, the leading learning & development resource and publisher of information about corporate communications, internal communication and employee communications, announced today that they are partnering for the Cannes Lions International Festival of Creativity to deliver premium content and host exclusive meetings with communications industry leaders during the June event.

AI is moving fast but journalists are split on using it. Twenty-eight percent cited using AI in their workflow and 20% plan to explore it, according to new survey results from Muck Rack, the company that enables organizations to build trust, tell their stories and demonstrate the unique value of earned media through its public relations management platform.

Muck Rack, the company that enables organizations to build trust, tell their stories and demonstrate the unique value of earned media through its public relations management platform, today announced significant enhancements to its measurement and reporting capabilities, designed to help brands tell the full story of how public relations impacts business outcomes using customized analytics.

Muck Rack, the Public Relations Management (PRM) platform that enables organizations to build trust, tell their stories and demonstrate the unique value of earned media, has been named a Built In 2024 Best Place to Work winner in the Remote Best Places to Work and Remote Best Midsize Places to Work categories. The list recognizes companies of all sizes and honors both remote-first employers as well as companies in large tech markets across the U.S.

AI use in the PR industry has grown exponentially. The number of PR professionals leveraging AI has surged nearly 40% since March 2023, according to the latest survey from Muck Rack, the Public Relations Management (PRM) platform that enables organizations to build trust, tell their stories and demonstrate the unique value of earned media.

Approximately 70% of marketing and communications leaders say their role is a mix of both functions, according to new survey results from Muck Rack, the Public Relations Management (PRM) platform that enables organizations to build relationships with the media, manage crisis risk and demonstrate PR’s impact on business outcomes.

Muck Rack, the Public Relations Management (PRM) platform that enables organizations to build relationships with the media, manage crisis risk, and demonstrate PR’s impact on business outcomes, and Keyhole, an all-in-one social media analytics tool, today announced a strategic partnership that will enable Muck Rack customers to monitor competitor and industry trends and audience perception for their brands or clients across social media.

Muck Rack, the Public Relations Management (PRM) platform that enables organizations to build relationships with the media, manage crisis risk and demonstrate PR’s impact on business outcomes, has been recognized by the annual Inc. 5000 list of fastest-growing private companies in America. This year’s class represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital and seemingly intractable hiring challenges.

A typical salary for a public relations professional working at a brand is $107,000 and at agencies it’s $80,000, according to Muck Rack’s second annual State of PR and Journalism Salaries survey, which collected responses from more than 1,400 PR professionals and journalists to understand how people in both industries are paid and what impacts their salaries.

Muck Rack, the public relations management platform (PRM) that enables organizations to find the right journalists to pitch, monitor and report on media coverage and prove the value of earned media, announced today it has appointed Lisa Landa as its first ever Chief Marketing Officer (CMO). As a key member of Muck Rack’s executive leadership team, Landa will oversee the company’s marketing organization, further advancing Muck Rack's unique value proposition in the industry.

Muck Rack, the public relations management platform (PRM) that enables organizations to build relationships with the media, manage crisis risk and demonstrate the value of earned media’s impact on business outcomes, today announced the hiring of Matt Dzugan as its first ever engineering director, data. In this role, Dzugan will work to enhance the Muck Rack platform by uniting its comprehensive trove of data with the best of AI technology.

Muck Rack, the public relations management platform that fosters trust and relationships between PR professionals and journalists through its technology, community and content, announced today its partnership with Press Gazette, one of the world’s leading sources of industry information covering the news, media and publishing sectors.

Public relations professionals are still seeing challenges across the industry due to a troubled economy. Brands are more concerned about having enough resources (55%) than their agency counterparts (42%) and both anticipate budgets will stay the same next year, with brands more likely to say their budget will decrease, according to new survey results from Muck Rack. In addition, over 70% anticipate securing earned media will become more challenging over the next five years, and more than half are concerned about getting journalists to respond to pitches.

Muck Rack, the public relations management (PRM) platform, today announced its partnership with the International Communications Consultancy Organisation (ICCO) on Little Black Book & Friends Beach (LBB & Friends Beach) at this year’s Cannes Lions International Festival of Creativity (Cannes Lions). A Cannes Lions fixture since 2009, LBB & Friends Beach brings together people from all over the global ad and PR industry for networking and features a bar and lounge space.

Muck Rack, the Public Relations Management (PRM) platform that helps organizations find the right journalists to pitch, monitor and report on media coverage and prove the value of earned media, announced today that it has been named to Inc.’s annual list of Best Workplaces for 2023. The list recognizes companies that have excelled in creating exceptional workplaces and company culture, whether operating in a physical or a virtual facility.

Muck Rack, the public relations management (PRM) platform that helps organizations find the right journalists to pitch, monitor and report on media coverage and prove the value of earned media, today announced the beta launch of PressPal.ai, a new AI-powered tool that surfaces relevant journalists based off press release keywords generated by its integrated press release creator. PressPal.ai is informed by Muck Rack’s world-class Media Database, which integrates hundreds of millions of data points with the most up-to-date information on journalists and media outlets across digital, broadcast, print, podcasts, newsletters and social media.

Muck Rack, the public relations management (PRM) platform that helps organizations find the right journalists to pitch, monitor and report on media coverage and prove the value of earned media, today announced a significant expansion of its Global Media Monitoring capabilities to include more than 600,000 global news sources, spanning online, television, radio, newsletters and print, powered by AI technology.

One in five journalists have switched jobs or made a career change due to the economy, according to new survey results from Muck Rack, the public relations management (PRM) platform that helps organizations find the right journalists to pitch, monitor and report on media coverage and prove the value of earned media.

Muck Rack, the Public Relations Management (PRM) platform that helps organizations find the right journalists to pitch, report on media coverage, and prove the value of their work, announced today that it has appointed Bryan Hamblin Chief Revenue Officer (CRO). In this role, Bryan will lead Muck Rack’s go-to-market strategy across its Sales and Customer Success teams. He will report to Muck Rack CEO and co-founder Greg Galant.

Muck Rack, the Public Relations Management (PRM) platform that helps organizations find the right journalists to pitch, report on media coverage, and prove the value of their work, announced yesterday that it is a winner in the Software as a Service category of Inc.’s third annual Best in Business list. Inc.’s Best in Business recognizes companies that have made an extraordinary impact in their fields and on society this year.

One of the biggest challenges PR pros continue to face in 2022 is connecting metrics to business outcomes to show the impact of their work, according to Muck Rack’s second annual State of PR Measurement Survey. However, PR teams report sharing updates across more departments compared to last year, including executive (6% increase) and marketing (5% increase) teams, indicating earned media and PR may be becoming even more essential to business and marketing outcomes.

Muck Rack, the Public Relations Management (PRM) platform that helps organizations find the right journalists to pitch, report on media coverage, and prove the value of their work, announced today that it is a recipient of Inc.’s inaugural Power Partner Awards. The award honors B2B organizations across the globe that have proven track records of supporting entrepreneurs and helping startups grow.

Podcasts are still growing rapidly, and while 64% of podcasters believe the medium will be more popular in the next two years, 55% believe that there are too many podcasts, according to data released by Public Relations Management (PRM) platform Muck Rack.

Muck Rack, the Public Relations Management (PRM) platform that helps organizations find the right journalists to pitch, report on media coverage and prove the value of their work, yesterday was named one of Quartz’s Best Companies for Remote Workers in 2022. The annual list recognizes employers that are setting the standard for distributed work.

Muck Rack, the Public Relations Management (PRM) platform that helps organizations find the right journalists to pitch, report on media coverage, and prove the value of their work, announced today that it has received a $180 million Series A minority investment from Susquehanna Growth Equity (SGE), an entrepreneur-centric growth equity firm. This is the first institutional capital investment Muck Rack has received since founding in 2009.

Muck Rack, the Public Relations Management (PRM) platform that helps organizations find the right journalists to pitch, report on media coverage, and prove the value of their work, announced today that it has secured a spot on the annual Inc. 5000, the list of fastest-growing private companies in America.

Nearly half (46%) of PR and Communications pros across brands, agencies, nonprofits and government plan to increase their budget in the next year, according to Muck Rack’s first-ever State of PR Salaries report released today.

Muck Rack, the public relations management platform that helps organizations find the right journalists to pitch, report on media coverage and prove the value of their work, has successfully completed a System and Organization Controls (SOC) 2 Type II audit, which is an examination of a company’s information security standards relevant to data security, availability and confidentiality.

The public relations industry continues to undergo rapid change, with PR pros facing challenges when it comes to long hours, securing coverage, getting bigger budgets and measuring the value of their work, according to Muck Rack’s 2022 State of PR survey.

Journalists are busier than ever, covering four beats compared to three beats just a year ago on average. They’re producing content in more formats, too, according to the results of Muck Rack’s 2022 State of Journalism survey released today.

Muck Rack is thrilled to announce that Mandy Steinmetz recently joined the company as Vice President of Product. In her role, Mandy will be responsible for setting a product strategy that drives value for Muck Rack’s customers, as well as grow the product and design team and practice at the company.

Built In today announced that Muck Rack was honored in its 2022 Best Places To Work Awards. Specifically, Muck Rack earned a place on the Best Remote Companies to Work list in 2022. The annual awards program includes companies of all sizes, from startups to those in the enterprise, and honors both remote-first employers as well as companies in the eight largest tech markets across the U.S.

Muck Rack today announced the launch of their expanded database of podcasts, which enables PR teams to research every active podcast with insights into listenership size, podcaster contact information, chart positions by Apple, listener reviews and other key podcast data like genre, location and affiliated network. This latest addition to the leading Public Relations Management (PRM) software builds on Muck Rack’s initial podcaster database launch and brings even more value to the thousands of organizations around the world that rely on Muck Rack’s all-in-one solution as their system of record for managing media relationships and quantifying the impact of their earned media.

PR pros plan to expand on the metrics they use to measure success in 2022. According to a survey of more than 500 communications professionals published today by Muck Rack, the leading Public Relations Management (PRM) platform, the average PR pro tracked at least five metrics in 2021, including coverage, audience reach, website traffic, social media shares/mentions and social media engagement.

Podcasters are masters of multitasking. According to a survey of more than 500 podcasters published today by Muck Rack, the leading Public Relations Management (PRM) platform, the average podcaster covers five roles, including hosting, writing/editing, producing, promotions and booking guests.

Muck Rack today announced the launch of their expanded database of print content, which enables PR teams to view, monitor, share and analyze earned media published in print. This latest addition to the leading Public Relations Management (PRM) software brings even more value to the thousands of organizations around the world that rely on Muck Rack’s all-in-one solution as their system of record for managing media relationships and quantifying the impact of their earned media.

PR budgets are either increasing or remaining steady, but PR pros are anticipating drastic changes ahead for the industry, according to the State of PR 2021, a survey of more than 1,600 communications professionals published today by Muck Rack, the leading Public Relations Management (PRM) platform.

Muck Rack today announced that it has added newsletter authors to its media database in order to help communications teams keep up with the fast-growing medium.

Muck Rack today announced the launch of Dashboards and new reporting capabilities that enable PR teams to measure success and demonstrate the value of their work to stakeholders and executives. Already trusted by thousands of organizations around the world as their system of record for managing media relationships, the latest additions to the leading Public Relations Management (PRM) enable teams to use Muck Rack as their one-stop-shop for the metrics that matter most.