New Research by NYU Stern Center for Sustainable Business Identifies Most Appealing Social Sustainability Messages Across Consumer Audiences
The NYU Stern Center for Sustainable Business (CSB), today released new research, Social Sustainability Messages that Resonate, exploring which social sustainability claims best resonate with consumers. The study was completed in partnership with seven global brands spanning food & beverage, technology, financial services, personal care, over-the-counter medicine, and nutrition, and tested claims that describe ethical business practices, inclusivity, and social wellbeing.
