Articles from TrailRunner International

TrailRunner International Names Alden Mitchell as President of TrailRunner Sports
TrailRunner International today announced that Alden Mitchell has been named President of TrailRunner Sports, the firm’s global sports advisory business. Most recently Chief Operating Officer of Stanford Athletics, Mitchell will accelerate the growth and expansion of TrailRunner Sports, which was established to provide strategic business advisory and communications support to global sports clients spanning leagues, teams, conferences, educational institutions, ownership groups, athletes, investors, and brands.
By TrailRunner International · Via Business Wire · March 17, 2026
TrailRunner International Announces New Leadership Appointments
Global strategic communications advisory firm TrailRunner International today announced an expanded management team and the elevation of a number of new leaders as the firm prepares for continued investment, expansion, and growth in 2025 and beyond.
By TrailRunner International · Via Business Wire · January 10, 2025
TrailRunner International and Legends Launch New Sports Industry Advisory Group
Strategic communications firm TrailRunner International and global premium experiences company Legends today announced the formation of a new joint venture, TrailRunner Sports.
By TrailRunner International · Via Business Wire · December 5, 2023
TrailRunner International Hires Amanda Bush as Managing Director
The global strategic communications advisory firm TrailRunner International today announced the appointment of Amanda Bush as a Managing Director based in Austin, Texas.
By TrailRunner International · Via Business Wire · December 4, 2023
TrailRunner International Names Jamie Zaninovich as Managing Director
The global strategic communications advisory firm TrailRunner International today announced the hiring of Jamie Zaninovich, a college sports veteran with three decades of experience, as a Managing Director to help TrailRunner build its growing sports business.
By TrailRunner International · Via Business Wire · April 10, 2023
TrailRunner International Names Heather Wilson as Managing Director
The global strategic communications advisory firm TrailRunner International today announced the hiring of Heather Wilson, an industry veteran with over two decades of communications experience, as a Managing Director in the firm’s Dallas-Fort Worth office.
By TrailRunner International · Via Business Wire · March 22, 2022
TrailRunner International Names Jennifer Kuperman and Jen Crichton as Managing Directors
The global strategic communications advisory firm TrailRunner International today announced the hiring of Jennifer Kuperman, Alibaba Group’s former Head of International Corporate Affairs, and Jen Crichton, former Communications Director for Frito-Lay, a subsidiary of PepsiCo, as Managing Directors.
By TrailRunner International · Via Business Wire · February 10, 2022
TrailRunner International Names Jim Hughes as Chief Executive Officer
The strategic communications advisory firm TrailRunner International today announced the appointment of Managing Director and Executive Committee Chairman Jim Hughes to the position of Chief Executive Officer.
By TrailRunner International · Via Business Wire · February 2, 2022