Articles from UFC

UFC®, the world’s premier mixed martial arts organization and part of TKO Group Holdings (NYSETKO), together with Monster Energy, the energy drink icon, today announced a multiyear renewal of their long-standing partnership in which Monster will continue to serve as the exclusive global Official Energy Drink of UFC.

UFC®, part of TKO Group Holdings (NYSETKO), and Sphere Entertainment Co. NYSE: SPHRNYSESPHR)

UFC®, the world’s premier mixed martial arts organization and part of TKO Group Holdings (NYSETKO), today announced that it has named Riyadh Season as title partner for the groundbreaking combat sports event to be held at Sphere in Las Vegas on Saturday, Sept. 14. The event marks the first time UFC will provide a sponsor with title partner status, rebranding UFC 306 to Riyadh Season Noche UFC.

UFC®, the world’s premier mixed martial arts organization and part of TKO Group Holdings (NYSETKO), together with Anheuser-Busch, one of America's most iconic companies and the undisputed leader of the U.S. beer industry, today announced a new multiyear marketing partnership. Effective January 1, 2024, the brewer will become the exclusive “Official Beer Partner of UFC.” With this sponsorship, in the U.S., Bud Light will bring easy enjoyment to 21+ fans with 360-degree programming, including custom social and digital content, broadcast integration, on-site presence, and more.