Sobr Safe Inc is a company focused on enhancing public safety through innovative technology solutions, particularly in the area of alcohol detection and management. The firm develops advanced systems designed to promote responsible drinking and help prevent alcohol-related incidents in various settings, including workplaces and events. By integrating state-of-the-art sensors and software, Sobr Safe aims to create environments that prioritize safety and compliance while enabling organizations to monitor and manage alcohol consumption effectively. Their commitment to community well-being and operational efficiency positions them as a key player in the safety technology sector. Read More
SOBRsafe (NASDAQ: SOBR), the leader in next-generation alcohol monitoring and detection technology, issued a corporate update highlighting key achievements in 2024 and outlining strategic initiatives for 2025. The Company reported a 35% increase in revenue to $212.7 thousand for 2024, with a 20% reduction in operating expenses and a 16% improvement in net loss. Notable initiatives include multi-channel marketing campaigns, expansion into 43 U.S. states and international markets, and new deployments of the SOBRsure wearable device. SOBRsafe also appointed a new vice president of sales, introduced product enhancements, and began alcohol detection programs for airport personnel abroad. Operationally, the Company completed product validation studies and AI-supported testing, while financially maintaining $8.4 million in cash and no long-term debt. A 1-for-10 reverse stock split was completed in April 2025 to streamline share structure.
SOBRsafe is Positioned for a Strong 2025 as the Company Continues to Make Progress on Third Party Validation; Driving Sales Growth Through Enhanced Marketing Efforts; Ramping Personnel Support; and Remains Well Capitalized with No Debt
Wondering how the US markets performed in the middle of the day on Tuesday? Discover the movers and shakers of today's session in our comprehensive analysis.
SOBRsafe (NASDAQ: SOBR) has released key findings from a survey of 1,001 American women aged 40 to 65 who consume alcohol, revealing how midlife challenges drive increased alcohol use. The study, released during Alcohol Awareness Month and following a U.S. Surgeon General warning about alcohol’s link to cancer, found that many women drink to manage anxiety, parenting stress, and loneliness. Nearly half expressed concern over their drinking habits, but barriers like shame, social pressure, and cost prevent many from seeking help. SOBRsafe aims to promote awareness and support with tools like its SOBRsure band to help women pursue healthier lifestyles.
SOBRsafe (NASDAQ: SOBR) provider of next-generation transdermal alcohol detection solutions, will implement a 1-for-10 reverse stock split effective at 12:01 a.m. ET on April 4, 2025, following board approval and prior shareholder authorization. Post-split trading will begin the same day under the existing ticker with a new CUSIP number. The split will reduce outstanding shares from roughly 15.2 million to approximately 1.5 million, with all shareholders maintaining their proportional ownership. Fractional shares will be rounded up, and all related securities such as warrants and equity awards will be proportionally adjusted. Equiniti Trust Company, LLC will manage the exchange process.
DENVER, CO / ACCESS Newswire / April 2, 2025 / SOBR Safe, Inc. (NASDAQ:SOBR) ("SOBRsafe"), provider of next-generation transdermal alcohol detection solutions, today announced that it will proceed with a 1-for-10 reverse stock split ("Reverse Stock Split") of its outstanding shares of common stock (the "Common Stock") following approval by its board of directors. This ratio is within the range approved by stockholders at the annual meeting of SOBRsafe's shareholders held on December 9, 2024.
Let's have a look at what is happening on the US markets after the closing bell on Tuesday. Below you can find the top gainers and losers in today's after hours session.
SOBRsafe (NASDAQ: SOBR) announced a strategic partnership with Orbiit, an AI-driven alcohol recovery platform, to integrate wearable alcohol detection technology with real-time behavioral support. The collaboration pairs SOBRsafe’s transdermal SOBRsure wristband with Orbiit’s AI-powered engagement platform, offering continuous monitoring, 24/7 AI support, and SMS-based accountability messaging. This initiative aims to enhance recovery outcomes by providing accessible, data-driven tools for individuals managing sobriety. The six-month Orbiit Recovery Program, priced at $3,995, includes the SOBRsure band and full platform access, marking a significant step in modernizing alcohol recovery support.
SOBR stock is trading higher on Thursday after the company announced a partnership with Orbiit to enhance alcohol recovery through AI and wearable technology.
As technology and industry trends accelerate, several innovative companies are driving transformation across key sectors such as AI, defense, 5G, and energy metals. From next-generation connectivity to breakthrough military and healthcare solutions, these companies are capturing investor attention with their disruptive potential and strong market momentum.
Peraso Inc. (NASDAQ: PRSO) has established itself as a global leader in 60 GHz millimeter wave (mmWave) semiconductor technology, distinguishing itself as the only publicly traded pure-play mmWave semiconductor company . Specializing in fully integrated solutions across the mmWave signal chain, Peraso provides cutting-edge performance, reliability, and cost efficiency . Its comprehensive product suite positions the company as a one-stop shop for next-generation wireless connectivity , catering to the increasing demand for high-speed, low-latency communication in applications such as drones, 5G infrastructure, and high-bandwidth networking .
SOBRsafe (NASDAQ: SOBR) has introduced SOBRsure, a wristband that detects alcohol through transdermal technology, offering real-time monitoring for individuals, families, and businesses. CEO David Gandini emphasized its role as both an accountability tool and a vital resource for those managing sobriety. The global drug screening market is poised for rapid growth, driven by rising substance abuse and stricter regulations. According to the World Drug Report 2023, drug use increased by 23% over a decade, while alcohol-related traffic fatalities in the U.S. rose 14% in a single year. Market forecasts project the industry to reach $19.5 billion by 2029, with North America leading the expansion. As demand for innovative screening solutions rises, SOBR Safe’s technology positions the company at the forefront of the alcohol detection market.
