Articles from G2

G2, the world’s largest and most trusted software marketplace, today announced it has acquired AI-first capabilities and talent from unSurvey, a YCombinator-backed, multi-agent AI system that conducts human-like, AI-moderated conversational-based interviews. This addition strengthens G2’s AI capabilities by introducing a transformative approach to review collection and custom research, eliminating the need for cumbersome surveys, forms, and manual research.

G2 today released its 2025 Buyer Behavior Report, based on a global annual survey of B2B software buyers and validated with proprietary G2 Data to enhance key findings and insights. Titled "AI Now Means Always Included," the report explores how AI is disrupting the software buying journey and how go-to-market teams can adapt to stay ahead.

G2 today announced new innovations to help companies gain more exposure with customers and prospects—reaching them wherever they’re researching for software—through syndication to marketplaces like AWS, Azure, and now Ramp, and offerings that enhance and accelerate review collection.

G2 today announced the winners of its annual Best Software Awards, which rank the world’s best software companies and products based on verified user reviews and publicly available market presence data. Less than 1% of the over 150,000 vendors listed on G2 secured a placement across this year’s lists.

G2, the world’s largest and most trusted software marketplace, today announced new innovations powered by Artificial Intelligence (AI) that transform the buyer journey and enable sellers to take advantage of new connection points — including multilingual localization, streamlined workflows, and agents. Building on previously introduced AI-based features, G2 continues to leverage AI to support product and service research and improve the G2 experience for both buyers and sellers of software.

G2, the world’s largest and most trusted marketplace for B2B software and services, today announced its integration of G2.com with Buy with AWS, a new feature now available through AWS Marketplace. By implementing Buy with AWS, G2 now provides an integrated experience for buyers researching SaaS products to purchase powered by AWS Marketplace, a digital store that makes it easy for customers to find, buy, deploy, and manage software and services from AWS Partners.

G2, the world’s largest and most trusted software marketplace, today announced two new capabilities to help go-to-market teams drive additional value from their G2 investment. By directly connecting buyer activity on G2 to revenue outcomes via integrations with leading marketing attribution providers and analyzing portfolio performance opportunities on the G2 marketplace, marketers can now unlock the insights and recommendations needed to make their marketing dollars work even harder.

G2, the world’s largest and most trusted software marketplace, today announced Tim Sanders has joined the company as VP of Research Insights. In this role, he will serve as an evangelist for G2, specifically bringing to market the latest B2B software trends based on data from the company’s own marketplace.

G2, the world’s largest and most trusted software marketplace, today announced it has appointed Sydney Sloan as Chief Marketing Officer (CMO). A seasoned marketing leader, Sloan brings decades of experience driving transformative growth for technology businesses, including marketing leadership roles at pre-IPO and post-IPO companies.

G2 today published its 2024 Buyer Behavior Report, based on an annual survey of more than 1,900 B2B software buyers across the globe to understand their plans, behaviors, and attitudes. This year’s report, titled “Proving Value in the Age of AI,” finds that while a majority of buyers believe software budgets are increasing over the upcoming year, the opportunity to win and retain the customers that hold those budgets is harder than ever.

G2, the world’s largest and most trusted software marketplace, has strengthened its solutions for sales teams, contributing to higher-converting prospects as well as increased deal size, win rates, and sales velocity.

G2 today announced the winners of its annual Best Software Awards, which rank the world’s best software companies and products determined by G2’s proprietary algorithm — based on G2’s verified user reviews and publicly available market presence data. Less than 1% of the 130,000+ vendors listed on G2 secured a placement across this year’s lists.

G2, the world’s largest and most trusted software marketplace, today announced it has appointed Chad Gold as the company’s first Chief Financial Officer (CFO). With over 20 years of experience in corporate finance, including CFO roles at pre- and post-IPO technology companies, Gold joins G2 from Salesloft.

G2 today released The State of Software, Q4 2023, a new report series which examines trends from its B2B software and services marketplace, based on proprietary data across 2 million+ trusted reviews, 150,000+ products and services, 2,000+ categories, and 80 million annual visitors.

G2, the world’s largest and most trusted software marketplace, today announced it has appointed Eric Gilpin as Chief Revenue Officer (CRO). In this role, Gilpin will oversee all aspects of G2's revenue generation, including global sales and customer success, enablement, partnerships, and revenue operations. An experienced leader with 20+ years of experience building and scaling large technology businesses, Gilpin comes to G2 from Upwork, where he oversaw a global team of 400+ and helped lead the company to a successful IPO in 2018 (NASDAQ:UPWK) where the business scaled to north of $600 million in annual revenue in 2022 while serving 50% of the Fortune 500.

G2, the world’s largest and most trusted software marketplace, today published its 2023 Software Buyer Behavior Report, revealing the latest insights and trends based on survey responses from over 1,700 global B2B software decision makers.

G2, the world’s largest and most trusted software marketplace, today announced it has appointed Dr. Chase Cunningham as its Vice President of Security Market Research. In this newly created role, he will build G2’s thought leadership in security and participate in direct engagement with customers and software vendors.

G2, the world’s largest and most trusted software marketplace, today introduced Monty, the first AI-powered business software advisor. Named after the company’s mascot, Monty the mongoose, G2’s chatbot assistant harnesses the power of OpenAI to revolutionize the way businesses find software.

G2, the world’s largest and most trusted software marketplace, today announced the winners of its annual Best Software Awards. Determined by G2’s proprietary algorithm based on verified user reviews and publicly available market presence data, hundreds of software companies and products have been named across 30 different “Best of” lists.

G2, the world’s largest and most trusted software marketplace, today announced Chris Voce has joined the company as Vice President of Market Research. Having worked in the technology industry for over two decades, Voce brings more than 15 years of analyst experience to this role, previously serving as Vice President & Research Director at Forrester.

G2, the world’s largest and most trusted software marketplace, today reports strong growth and innovation in 2022 – its 10th year in business – on the heels of a record 2021.