Viant Technology Inc is a digital advertising technology company that specializes in providing an innovative platform for advertisers to efficiently manage and optimize their digital marketing campaigns
The company offers advanced tools for programmatic advertising, enabling businesses to reach their target audiences across various channels, including display, video, and social media. By leveraging data analytics and machine learning, Viant empowers marketers to gain valuable insights into consumer behavior, enhance ad targeting, and improve overall campaign performance. With a focus on transparency and control, Viant's solutions help advertisers navigate the complex digital landscape, ultimately driving better outcomes for their marketing efforts.
Viant Technology Inc. (Nasdaq: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its fourth quarter and full year ended December 31, 2024.
Viant Technology Inc. (NASDAQDSP), a leader in CTV and AI-powered programmatic advertising, today announced it acquired Lockr, the first-party data collaboration platform built to enable content owners to collect, enrich, and activate first-party data. Keith Petri will continue to lead Lockr as its CEO.
Viant Technology Inc. (Nasdaq: DSP), a leader in AI-powered programmatic advertising, today announced that members of its management team are scheduled to present at an upcoming investor conference.
Viant Technology Inc. (NASDAQDSP) today announced it will release its fourth quarter and full year 2024 financial results after U.S. markets close on Monday, March 3, 2025. Viant will host a conference call and webcast that day at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss business and financial performance.
When backtesting a portfolio strategy, you have to decide how far back to look. Should you use all available data, stretching back decades? Or should you just look at the last few years? There are arguments to be made for both options.
Viant Technology Inc. (NASDAQDSP), a leader in AI-powered programmatic advertising, today announced its enhanced identity offering designed to address the mounting challenges of signal loss in a cookieless and privacy-first advertising landscape. Advertisers are seeking better solutions to improve targeting and measurement across all channels. Viant’s innovative identity solution tackles these issues head-on, bolstered by a new partnership with TransUnion, Viant can match its Household ID to 95% of U.S. adults (18+), leveraging comprehensive and trusted data.
Viant Technology Inc. (Nasdaq: DSP), a leader in AI-powered programmatic advertising, today announced that members of its management team are scheduled to present at an upcoming investor conference.
Viant Technology Inc. (NASDAQDSP), a leader in AI-powered programmatic advertising, today announced a strategic partnership with the Association of National Advertisers (ANA). Viant joins the ranks of some of the most influential brands and marketers, enhancing its ability to drive growth and innovation across the wider advertising industry.
Viant Technology offers innovative advertising solutions like Household ID, AI Bid Optimizer, and Viant Data Platform, catering to various advertising agencies and marketers.
Viant Technology Inc. (Nasdaq: DSP), a leader in AI-powered programmatic advertising, today announced that members of its management team are scheduled to present at upcoming investor conferences.
Viant Technology Inc. (NASDAQDSP) today announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display inventory addressable and biddable for advertisers.
Viant Technology Inc. (NASDAQDSP) today announced the launch of its Certified Partner Program, featuring initial collaborations with five premier companies to drive elevated data performance, fidelity and transparency within its Demand-Side Platform (DSP). This initiative underscores Viant's commitment to delivering top-tier targeting and measurement solutions for advertisers, leveraging its expertise in identity resolution through the Viant Household ID™ to enhance omnichannel performance, with a focus on Connected TV (CTV).
Viant Technology Inc. (Nasdaq: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its third quarter ended September 30, 2024.
Viant Technology Inc. (NASDAQDSP), a leader in AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV. Major content owners and platforms rely on IRIS to supply a consistent content signal to marketers. IRIS has integrated with over 1,400 video content owners, platforms and content management systems indexing over 60,000,000 streaming video files. This acquisition will accelerate the mission of IRIS to expand its CTV content identification at scale across premium publishers.
Viant Technology Inc. (NASDAQDSP) today announced an expanded integration with Comscore, which will enable the use of its trusted audience data to train ViantAI, the world’s first fully autonomous media buying platform. This integration will allow ViantAI to leverage Comscore’s site ranking and audience reach data, alongside Viant’s foundation of data, in the creation of media plans, offering advertisers and agencies the assurance of insights from a respected measurement and analytics partner. By utilizing data-driven insights, ViantAI enables users to create and optimize media plans with greater precision and effectiveness in a matter of seconds.
